The new Google’s vision of a mobile and cloud based search is to integrate sophisticated search, human needs and its human translation to serve human wishes and curiosity in real time anywhere search.
In this vision computer working on our behalf, through Google’s platforms, will make us happy. Google is empowering a mobile based “super computer” in our hands. It is building the next decade platform to connect all the dots around us, a complete system that empowers sophisticated searches that can serve us on anything, anywhere. The reciprocal relations between us and technological platforms where we can “educate” applications that can know who we are, where, what we are interested in, combined with smart phones that will know all about where this is happening, will create an autonomous search environment, that can tell relevant info which we didn’t know but would be interested in.
Humanity can be defined as the quality or condition of human nature – being human and/or the quality of being humane; kindness; benevolence.
On this note humanity vision refers to personalizing search experience as much talked about humanizing the IT based search experience through integrating many technologies and platforms developed by Google, served through cloud computing, available ubiquitously at your fingertips through mobile devices.
It will definitely in making our information, communication, and knowledge better. Imagining a future where the computer stores all relevant knowledge, personalize our information, keep memories, track what interests us, where we are, where we want to get, connect with whoever we want to make us more knowledgeable and informed in real life.
The other definition of humanity, humane, means to characterize by kindness, mercy, or compassion. In this semantic map, augmented humanity translates to being more humane, more sensitive, values driven, considerate, empathic.
In business ethics more humane spells integrity, being aware – socially, environmentally, accountable, authentic, transparent, do good, all the soft values that humanize corporate, evoke trust and create brand thick value and customer loyalty.
Google’s global search strategy, a universal personal data-driven, cloud and mobile based, will definitely make search, information and connectivity ubiquitous, personalized and very relevant and therefore will free us to do what’s really important in our life.
In doing so, many privacy/big brother apprehensions come to mind.
Google’s future platform can become our right hand, our web based personal assistant to cater for many of our needs that are machine tractable. This integrated vision around each and every human need that each and every one of us can have anytime, anywhere through the web, is user centered in its nature. It connects all the relevant dots around each query, individually.
What remains to be seen is if once the augmented humanity computer based vision is completely integrated in the hands of Google, will it become claws of an omnivore predator of web hegemony exploiting our privacy, data and freedom, or will Google preserve the humane nature of what catering for our personal needs should be about: respect our privacy, be transparent in our data collection, storage and manipulation, exercise permission based usage of our info and make us partners in food chains created around us and our context.
How truly user centered will Google be, to what humane level it will cater for what makes us, individuals, human and happy, yet remains to be seen.
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