Users Could Control their Own Contribution on Web

Internet is entirely a customer services channel and people like to exercise their ability and knowledge by means of web. WWIC (why wasn’t I consulted) translates to free web initiatives. Paul Ford scales the evolution of the expression by the level of interactivity and intuitive ease of expressiveness. Level I interactive, accessible to feedback, talkbacks, phase 2 Appreciated, contributed, socially assessed and liked, stage 3 user initiative sites that let us, consumers, upload our content, completely question our views- everything encourages complete participation. As long as you look at service offering as a discussion, WWIC web empowers customers to possess the discussion.

Yet, this statement continues to stems from a reactive frame. It examines evolutionary area of customary paradigms, based on of top down defined relations, where business own the overall game but diligently allow customers interactions. More progressed kinds still own the overall game but reframe the discourse and undertake a socially involved more humane company identification, comply with their customers and reach out to these people in their social spheres, indeed a consumer service channel.

To us this really is our web, not a customer support medium.

Every one of us is an individual with an identified level. Were Itoms in a people’s grid, what we need, how we deal with it and what we manage is described individually. This is not endowed. It should be naturally ours.

The defining issue of the web is who controls it. The answer to who controls the web involves a different attitude. A practical frame of mind, which puts the consumer at the heart and the control wheel, is in her hands and they have a full control over the relationship.

For us, the webs native users, the fundamental rule is to control it. For that end, new paradigms are required An Icentered state of mind spells user ownership and control over data, privacy, sharing, a new pact of relations, based on pull models, freedom from captivity in siloed sites, from being manipulated as part of hegemony wars over web dominance.

Author has a proficiency in user centricity and has written many articles on user centered initiatives and green web ecology that empowers a personalized web. For more information on looking at the web from User side paradigm point of view, the social, marketing, philosophical and economic aspects, you must check out this – Icentered.com